One of the most popular questions asked by our customers is, “What exactly do we need to have on our website to make it work?” Well, we have narrowed the answer down to 4 key items.

1. Who You Are
2. What You Do
3. Where you Do It
4. Call to Action

Now for a little detail.

1. Who You Are
Brand your company name, logo and colors.
Briefly explain your company history and motto/slogan/etc.

2. What You Do
List services offered. Include recognizable photo quality images to represent some major services. Stay away from clipart if possible. Provide some detail on specialty services and services you want to do more of (more profitable work) or your visitors are most interested in.

3. Where You Do It
This one is important for a website visitor to see immediately. Personally, its one of the first things I look for when looking at a contractor website. (I’ll scan for an area code I recognize, recognizable map section and/or address)

4. Call to Action
Free estimate, 20% discount for 1st time customers, free house-call, free report, coupon. Sometimes a simple contact phone/webform that allows the visitor to ask questions about their required service is enough. However, a promotion or offer is a great way to track phone leads that originate from your website.