Posted by Derrick on March 24th, 2008
A question we are often asked is whether or not we will create websites for businesses outside the construction and home improvement industry. Contractor websites are our specialty, but we definitely cater to other industries as well.
We spend most of our R&D time honing our skills related to our home improvement industry related website services. Website visitor conversion friendliness, overall design, content and other internet marketing opportunities like Pay-Per-Click (PPC), relevant inbound link building, blogs and newsletters are a few of our recent areas of improvement.
Most of our services and expertise can be extended into neighboring industries. One such example would be Arezzo Salon & Spa’s new hair salon website and internet marketing. Arezzo is a hair salon based in Carlsbad, CA. Check out their website at www.arezzosalonspa.com. Along with their new website and other specialized internet marketing, we have also added a region-based pay-per-click search engine ad campaign. Here’s a snapshot of what Arezzo’s PPC campaign has done over the past 2 weeks (3/10/08 - 3/24/08):
- 28 inbound phone calls (tracked by our phone call tracking system)
- 100 new visitors
- $.25 average cost per visitor
Keep in mind, their PPC ad campaign is targeting only a 10 mile radius from their business address. We could broaden the ad campaign, but we’d see diminishing returns as there are many hair salons in their area. Most people don’t want to drive across town for their hair appointments. Well, I’m sure there are many of you that would if they had a favorite salon or barber and wouldn’t dream of going anywhere else. Something else to think about… some people may commute to work and look for a hair salon from work. They may be outside the 10 mile radius and miss the PPC advertising. We need to take that into consideration as well.
We’ve extended our Pay-per-click search engine marketing from the home improvement industry into the beauty salon / hair salon / nail salon / day spa industries with great success!
I invite you to contact us so we can offer you a report on the website traffic we can help you generate for your business. Our report is based on your specific region’s historical web traffic information. We offer this report for free to anyone with the time to call us and request it. 800-258-7752 The report will show you estimated web traffic based on different monthly advertising budgets.